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- Magazine
- Thought Leadership
- Web
- Tablet
Content Marketing
Image Triage
A hospital that consistently ranks as one of the top five in the U.S. should have national recognition. Yet few outside of New England knew of Massachusetts General. See the quarterly healthcare magazine that put them on the map of thought leaders everywhere.
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- Content
- Web
- eNewsletters
- Social
- Mobile
- SEO
Digital/Social
Packaged Good
Turn one of the largest consumer packaged goods companies in the world into an everyday ally to busy moms? It’s not difficult, it’s done. Unilever’s makinglifebetter.com, covering 32 brands. Why not look at what we cooked up?
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- Web
- Mobile
- Social
- eNewsletters
- eCRM
Digital/Social
What a great buy
How do you make the online experience of an upscale shopping center as fabulous to visit as the real thing? You create Katie, a savvy style blogger who knows everything about The Shops at Columbus Circle. And it’s information she’s happy to share.
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- Database Marketing
- Content
- Direct Marketing
Loyalty and Rewards
A Winning Streak
How do you get gamers dedicated to one Harrah’s property to place a bet on another? With a blue chip loyalty program. See how we helped this entertainment giant maintain a full house at every location.
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- Magazine
- eNewsletters
- Thought Leadership
- Web
Content Marketing
A Wealth Of Advice
It’s not easy to connect with people who have a large degree of financial success and little time. Still, the programs we create for Merrill Lynch and U.S. Trust turned out to be a real asset for everyone. Aren’t you curious?
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Content's strategic role across
the Consumer Decision JourneyThe new path to purchase is a self-reinforcing loop reflecting the changing relationship between buyer and seller. By providing engaging content, brands are invited to join the consumer as a valued companion on the purchase journey.
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- Customer Lifecycle Management
- Direct Marketing
- Content
- eNewsletters
- Tablet
- Mobile
CRM & Loyalty
AT&T Called Us
What can possibly make a mobile customer want to keep talking to their wireless provider? It isn’t free minutes. It’s an early engagement program that welcomes and rewards them for paying attention. And now, it’s calling you to experience it.
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- Magazine
- Web
- Tablet
- Mobile
Content Marketing
Wall Street To Go
We created NYSE Magazine to tout member companies’ achievements. It became so popular, we were asked to make it digital. Take a look to find out why our stock keeps going up with financial service companies.
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- Video
- Blogs
- Web
- Social
- Content
Digital/Social
Beautiful Connections
When Avon wanted to combine brand messaging with customer and community content, we created AvonConnects. A multiplatform international program that features original video, content and blogs. Check out how great Avon looks on us.
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- Database and Direct Marketing
- Content
- Video
- Web
- Tablet
- Mobile
CRM & Loyalty
Never Idle
What’s the key to helping this automotive legend stay in the hearts and minds of Ford owners past and present, as well as new potential customers? Kick the tires on our solutions.
Time Inc. Content Solutions
As the dedicated content marketing and advertising division of Time Inc., we leverage our publishing heritage and storytelling expertise to help marketers and their agencies adopt a ‘brand as publisher’ approach to engaging consumers with high-value original content and content-driven advertising solutions.
We specialize in developing multi-channel content platforms and experiences across paid, owned and earned, ranging from always-on social media services that help brands get discovered, drive engagement and build preference across the modern-day path to purchase to complex CRM and loyalty programs that enrich and deepen customer relationships.
For the past 10 years, we've provided industry-leading strategy, program design and content expertise along with best-in-class marketing and digital capabilities to an expansive roster of Fortune 500 companies.
Each of our three core practice areas—Content Marketing and Ad Solutions; CRM, Loyalty and Rewards; and Digital, Social and Emerging Platforms—is staffed by leaders skilled in fusing channel expertise with the engagement properties of quality content to exceed campaign objectives, drive behavior and deliver measurable ROI.
Next Gen Content Ad Solutions
A content ad solution designed to stimulate engagement across paid, owned and earned media
Enables advertisers on Time Inc. properties to extend their reach and engagement by thematically connecting their paid campaigns to owned and earned media with original content from the most talented content strategists, editors and producers, informed by real-time social trending data and insights.
Content-driven high-impact ad units
Provides ownership presence within high-quality Time Inc. brand site environments with the right message, the right context and total integration into site functionality, including share tools and links, search results, and metrics.
Proprietary social intelligence tool informing real-time content creation
A proprietary social listening dashboard that pulls in and synthesizes real-time trending topics, conversation themes and brand sentiment to provide consumer intelligence that supports the strategic development of relevant and engaging content.
A flexible and fast-paced newsroom ecosystem
A real-time content development solution that provides brands with the speed and agility underpinning news organizations like Time. Tools cover the full publishing value chain: discovery of social trends and topics, content ideation, content creation and curating, channel planning and publishing across the digital ecosystem, and measurement.
The Companion Brand: How to Use Strategic Content to Build Enduring Consumer Relationships
Companion Brands have mastered the art of using strategic content marketing to engage consumers all along the new purchase path, creating enduring brand preference and long term loyalty.