Time Inc. Content Solutions (TICS) is Time Inc.’s division dedicated to the creation of relationship marketing and custom content platforms that enable clients to create and sustain profitable relationships with their customers. Built on the rich tradition of Time Inc.’s trusted editing and heritage of building more than 125 of the world’s leading content brands, TICS is the leading provider of branded content platforms and programs—print or digital—to top companies such as AT&T, Ford Motor Co., Merrill Lynch, and Unilever.
We harness the art and science of Time Inc.’s world-class publishing and journalistic capabilities, its expertise in developing industry-leading digital properties, and its foundation of direct marketing, and apply these to the creation of multichannel content platforms and customized marketing solutions that deliver results for our clients. We meet our clients’ marketing challenges by leveraging Time Inc.’s core competencies and assets:
- Deep consumer insight and brand-building prowess across consumer categories; access to world-class syndicated research and consumer data
- Best-in-class content development: editorial and design
- Expertise in building top digital media properties and brands
- Sophisticated direct marketing techniques and campaign management technology, including tracking of response and results from all channels, targeted messaging, addressability, and measurement of ROI
- State-of-the-art production and database technologies that enable selective binding and addressability for print and digital platforms
- Access to a database of 65 million households
Since 1995 our dedicated team of 100 employees has collaborated with leading companies to create, sustain, and expand profitable relationships with their customers. Our mission is to develop branded content programs that engage consumers and drive behavior across multiple channels. Our approach is to combine the behavior-driving techniques perfected by direct marketing with the engagement power of professionally produced content that offers real utility to consumers. Through the convergence of direct marketing, print, and digital capabilities, we help marketers build robust platforms that provide relational value to a brand while also driving consumer behavior and customer lifetime value.
At Time Inc. Content Solutions, we combine our publishing heritage and editorial expertise with extensive marketing services capabilities to create multichannel marketing programs that drive engagement and deliver measurable ROI.
We believe that the right kind of ideas, stories and content experiences expressed through digital channels help a brand break through, inspire consumer connections, build community and achieve brand preference.
“TICS’s expertise in CRM has helped us craft highly effective branded content for our most valued customers, demonstrably lifting ROI. It’s a true strategic partnership.”
“TICS has been an invaluable business partner, helping us build brand equity across our portfolio of brands.”
“By developing engagement platforms that deliver customized messages at the right time in the customer lifecycle, TICS has helped improve both retention and per-customer revenue.”
“TICS takes the time to deeply understand and bring solutions to the challenges we face—solutions that are on strategy and on budget. They think outside the box.”
“Our expectations in the quality of the content and the publication and the ease of the relationship were exceeded. They get it.”
Branded Content Advertising Spend at All-Time High
January 10, 20122011 marked a signature year in custom content marketing, with marketers spending the highest-ever dollar amount of $1.91 million (on average, per company). The just-released 2011 “Spending Study: A Look at How Corporate America Invests in Branded Content,” conducted by the Custom Content Council and ContentWise, also reveals that slightly more than a quarter of the average overall marketing, advertising and communications budget was dedicated to branded content. What was the most cited reason? According to marketers, it’s consumer education, coming in at 49%, with a significant lead over customer retention, the second most cited reason, (26%).
Cross-Platform Readers on the Rise for Consumer Mags
Time Inc. has largest percentage of print and digital readers
December 2, 2011
By Stefanie Botelho, Foliomag.com
After all its efforts, the consumer magazine industry is beginning to see results of its cross-platform conquests. In Affinity’s recent American Magazine Study, 12 magazine publishing brands were tracked. Audience consumption behaviors are categorized by print-only, digital-only and print and digital readers.
Time Inc., with a collective readership of over 114 million readers, has the largest crossover of included publishers: its 18 brands are read in both print and digital forms by 30 percent of its demographic. 55 percent only use its print products, while 15 percent digitally access Time Inc. content.
Q&A with Next Time Inc. CEO Laura Lang
Time Inc. isn't About to Become a Digital Ad Agency, Lang Says
November 30, 2011
By Kunur Patel, AdAge
Time Warner has named Digitas CEO Laura Lang to become CEO of Time Inc., ending a nearly nine-month search by selecting an outsider with deep digital knowledge but no publishing experience. Ms. Lang spoke to Ad Age about her new job running the publisher of magazines including People, Time, Sports Illustrated and Fortune.
Time Inc. Mobile Category Insights
Generation App: 62% of Mobile Users 25-54 Own Smartphones
November 3, 2011
Time Inc. Research & Insights keeps close tabs on trends in consumer usage of mobile technologies and reports back on Nielsen’s latest third quarter survey of mobile user. While 43% of all US mobile phone subscribers own a smartphone overall, younger users over-index in smartphone ownership.
Read our overview of the Nielsen study.
Time Inc. Mobile Category Insights
NRF: Mobile Shopping Big This Holiday
October 19, 2011
Time Inc. Research & Insights follows the consumer, this time into the holiday season, a time when retailers make the lion’s share of their annual sales. According to the National Retail Federation, this year, more than half of all smartphone users will use their devices to research and purchase gift items.
Read our overview of the NRF/BIGresearch study.
Time Inc. TECH STATS — Tablets and eReaders
Head to Head: Kindle Fire vs. iPad 2 vs. Nook Color
October 11, 2011
Time Inc. Research & Insights has provided a handy comparison table of the key specifications and features of Amazon’s latest Kindle, Fire, head to head against the iPad 2 and Barnes & Nobles’ Nook.
Take a look now.
Time Inc. Reveals Brain Study, Preliminary Data Suggests ‘Digital Natives’ Are In Fact Different
October 4, 2011
By Joe Mandese, MediaPost
Are people who were born or grew up after the explosion of digital media options that began in the 1990s, wired to use media differently than preceding generations? It's a question that some of Madison Avenue's top research minds have been wondering for years, and soon they may have their first empirical evidence to support the notion that Millennials are different than older media consumers. In an ambitious research project commissioned by Time Inc., neuroscientists are wiring two groups of consumers - Millennials and Boomers - with a battery of biometric technologies that will literally track how their brains respond to media consciously and unconsciously throughout their day.
Campaign Trains Viewers for ‘TV Everywhere’
September 11, 2011
By Brian Stelter, The New York Times
Putting in place TV Everywhere, a long-promised system for online television, calls for new contracts between channels and distributors and for new technology to check that viewers have paid their cable bills. And it takes something else: training. Viewers, after all, are not accustomed to being able to go online and see a library’s worth of television on demand.
Time Inc. TECH STATS
Smartphones
August 15, 2011
14 Million Americans Scanned QR or Bar Codes in June 2011
Time Inc. Research & Insights cites a comScore study on mobile QR and bar code scanning. The 14 million U.S. mobile users who scanned a QR or bar code during the month represent 6.2 percent of the total mobile audience, more likely to be male, skew toward ages 18-34 and have a household income of $100k or above.
Read our overview of the comScore study.
Time Inc. To Add Tablet Editions For All Mags; Strikes B&N Deal
August 8, 2011
By David Kaplan, paidContent.org
A few weeks after extending its “all access” subscription plans to Time magazine, Time Inc. (NYSE: TWX) is working on creating tablet editions for its entire roster of 21 titles by the end of 2011. In addition to Time, the publisher currently markets tablet versions of People, Sports Illustrated and Fortune. Of the 17 mags currently without a tablet edition, InStyle, Real Simple and Entertainment Weekly are likely to get the digital replica treatment first.
Time, People Top List of “Digitally Savvy” Magazines
July 26, 2011
By Lauren Indvik, Mashable Business
L2, a think tank specializing in luxury brands, released the latest in its series of Digital IQ surveys Tuesday. It highlights magazines that are thriving and those that are struggling under the wave of digital technology that has reshaped the magazine environment over the past five years.
Of the 87 titles profiled in the study, only one was awarded “genius” status. Time magazine was praised for its multi-platform, “all access” mobile strategy, multiple blogs, colorful Twitter feed and a Facebook Page that integrates Twitter, video and subscriptions all within Facebook.
Time Inc. TECH STATS
Apps
July 6, 2011
IDC Projects 183 Billion App Downloads in 2015
sinceTime Inc. Research & Insights relays the latest projections by IDC on mobile app downloads, which are projected to grow from a relatively paltry 10.7 billion in 2010 to 182.7 billion in 2015. The most exciting finding is that not only are revenues expected to come from app downloads, but also from in-app purchasing.
Read our summary of the IDC study.
In 2 Years Nearly All TV Content Will Be Online On mobile too, predict network execs
June 6, 2011
By D.M. Levine, Adweek
Executives from Disney, Turner, and Comcast were in unanimous agreement that we are only two years away from 75 percent of TV content being available online and on mobile devices. At the Elevate Video Advertising Summit in New York this afternoon, Matt Strauss from Comcast Interactive Media, Jeremy Legg from Turner, and David Preshlack of Disney and ESPN predicted that TV "everywhere" was imminent, and that in the same time frame the networks will be almost completely agnostic about where and when their video content is being viewed.
Time Inc. TECH STATS
Smartphones
May 26, 2011
Smartphone Survey Reveals Over Half Say Their Smartphone is Their Life
Time Inc. Research & Insights points to a Prosper Mobile Insights survey, which indicates that the majority of smartphone users are fully integrating their devices into every aspect of their daily lives.
Read our summary of the Prosper Mobile Insights study.
Time Inc. Content Solutions Garners Four Awards at the Folio Eddie and Ozzie Awards Gala
February 11, 2011
On Jan. 25, 2011, Time Inc. Content Solutions was honored with four wins in the custom category at the Folio Eddie and Ozzie Awards Gala. Celebrating excellence in magazine editorial content and design, this contest—the magazine industry’s most prominent—has been conducted for more than 20 years. Merrill Lynch Advisor received two accolades: a bronze award for Best Issue, Circulation Less Than 6 times a Year (May 2010) and another bronze for Best Feature Design (“6 Financial Mistakes You Can Help Your Kids Avoid,” May 2010). In addition, NYSE Magazine earned a silver award for its online extension (Circulation Less Than 6 Times a Year, Website), while U.S. Trust’s Capital Acumen won a bronze one for Best Table of Contents (Summer 2010).
This year, the Eddie and Ozzie Awards received almost 2,000 entries, within 101 editorial categories and 49 design categories. The list was narrowed down to 400 finalists by a prestigious panel of publishing judges from across the country.
Major Highlights and Hottest Trends From the Consumer Electronics Show
January 12, 2011
Time Inc. Research & Insights was at the annual Consumer Electronics Show (CES) was last week in Las Vegas — the energy was high, attendance was up significantly, and we saw some of the most exciting new products in several years. There was an endless parade of new tablets, high-powered 4G cell phones, and 3D televisions, some of them wow-worthy, but there were also unique products that solved old problems in new ways. Most importantly, the consumer was top of mind. Read our overview of the major highlights, themes, and trends from the show. Read more »
TICS Joins the 2010 Magnum Opus Awards Winner’s Circle
August 23, 2010
Capital Acumen, a quarterly publication prepared by Time Inc. Content Solutions for U.S. Trust, took bronze in the 2010 Magnum Opus Awards competition for Best Use of Illustration—Overall Publication. Sponsored by ContentWise and managed in conjunction with the Missouri School of Journalism the Magnum Opus Awards evaluate and celebrate the best in custom publications, setting an industry-wide bar for quality. The judges consider such elements as informational and entertainment value, quality of writing and display copy, creative use of imagery and typography, and consistency of color palette and style.
Deepening the magazine’s overall aesthetic profile, the winter 2010 issue drew exclusively on illustration, engaging the reader with compelling—and completely original—imagery. The magazine, which reaches more than 60,000 high-net-worth clients, showcases U.S. Trust’s investing and wealth management expertise while it promotes an ongoing dialogue between clients and their advisors.
TICS Publications Earn Two More Award!
August 3, 2010
Time Inc. Content Solutions has been recognized with two recent design awards, both by the Society of Publication Designers (SPD). The first, an SPD Merit Award, was for a spot illustration in ”Hybrid Preferreds—Hybrid and Then Some,” an article that was featured in the fall 2009 issue of U.S. Trust’s Capital Acumen magazine.
“The SPOTS Competition is the only competition that recognizes the powerful work of the smallest illustrations,” says Emily Smith, SPD’s executive director. “SPD’s SPOTS culls an average of 500 entries a year from more than 100 different publications and hundreds of illustrators. This year 10% of the entries were selected by the jury as representing the best of what SPOTS can do: solve editorial problems and communicate a huge message in the smallest of spaces.”
The award will be announced in September, and the winners will be featured in both SPD’s PUB 45 Annual and the 2009–2010 SPOTS book, to be published in June 2011.
The second award TICS received, from SPD’s Digital Competition, was a Merit recognition for NYSEmagazine.com. Given in the category of Digital: Rich Media/Infographics, the award was for the Web pages of “Governance/Opportunities & Risks,” which was part of the 2010 CEO Report.
“The Digital and SPOTS competitions have similarly strict benchmarks for the judges to work with,” Smith explains. “In this year’s Digital Competition, more than 150 individual entries were judged by the creative directors at the most prestigious digital editorial outlets of the day: nytimes.com, CNN.com, CHOW.com, CNET/CBS Interactive, Billboard.com and TIME.com. Only 16% of all entries were selected as winners.”
Early Acclaim for TICS Publications and Digital Properties as 2010 Awards Roll In
July 1, 2010
Time Inc. Content Solutions racked up seven wins at the Twenty-Second Annual APEX Awards for Publication Excellence. This year’s program honored work that, in the opinion of the judges, achieved overall communications effectiveness and excellence in graphic design and editorial content. Merrill Lynch earned four Awards of Excellence: New Web and Intranet Sites (MLAdvisor.ml.com); Illustration and Typography (Merrill Lynch Advisor, “Markets,” October 2009); One-of-a-Kind Custom Published Publication (Merrill Lynch Advisor, special retirement issue); and Financial and Investment Writing (Merrill Lynch Advisor, “New Markets, New Expectations,” June 2009). In addition, Epilepsy Advocate (vol. 9, 2009) garnered the Award of Excellence for Brochures, Manuals and Reports in Health and Medical Materials, while the special green edition of NYSE magazine (Q1 2010) won one for Design and Illustration Featuring “Green” Information. The Grand Award for Magazines and Journals in Custom Publishing went to Mine magazine (No. 5). One of the judges commented, “Photography, type, white space and typographic elements come together in an extraordinarily perfect blend. It’s a cover-to-cover tour de force with superb and varied spreads. A real page-turner.”
The Art Directors Club of Metropolitan Washington, a nonprofit organization dedicated to advocating professionalism in the field of visual communications, recognized TICS for its distinguished art direction for custom-published projects. TICS was presented four Merit Awards, recognizing the high-quality of its illustrations, photography and websites, from the ADCMW. TICS art director Julia Michry secured an illustration award for the NYSE magazine spread “Governance Beyond Boundaries” (Q1 2009). Photo editor Denise Bosco accepted two awards on behalf of Massachusetts General Hospital’s quarterly publication, Proto. One for the summer 2009 cover (“Born Again”); the other for its winter 2010 cover and feature “Eating Away at You.” On the digital front, for Protomag.com, art director Chris Malec earned recognition for the Best Website for Interactive Categories in Educational/Institutional/Non-Profit Sites.
The Trade, Association and Business Publications International (TABPI) hosts a comprehensive editorial and design competition. This competition, The Tabbies, recognizes excellence in trade, association and business publications. Among the almost 500 editorial and design entries from across the globe, TICS received two awards in the Best Opening Pages or Spread category. On behalf of NYSE magazine, design director Syndi Becker and art director Julia Michry won Best Design Spread for the article “Tech Support” (Q1 2009). Additionally, Syndi Becker and art director Chris Malec won a typography award for Proto’s “The Sociable Robot” (Winter 2009).
The iPad: Marketers and Branded Content Creators Agree the Tablet Has Tremendous Potential to Engage Consumers
By Jeff Heilman, Content, Summer 2010
Chris Schraft, president of Time Inc. Content Solutions, sees the iPad as particularly effective as a platform for branded content. “With content experiences that can be multimedia enhanced, highly interactive, and e-commerce enabled—and with navigation and touch technology making those experiences intimate—the iPad suggests new ways to put branded content more directly in the revenue stream,” says Schraft. Read more »
TICS Content Marketing Now on Satellite Radio
May 17, 2010
We are thrilled to announce that beginning Monday, May 17, we are launching Proto: Dispatches from the Frontiers of Medicine on ReachMD XM Satellite Radio Channel 160, The Channel for Medical Professionals. TICS has partnered with ReachMD and Massachusetts General Hosiptal to produce four 15-minute radio shows based on our print content that will run for the next eight weeks. For each of those shows, we chose a Proto story that featured an MGH expert. ReachMD interviewed experts on:
- Evidence-based medicine (our Spring 2010 cover story)
- Targeted cancer therapy
- Hormone therapy
- Drug repurposing
Along with the radio program, TICS has collaborated with ReachMD on the marketing elements below to promote the program, increase awareness of Proto among the health professional community, and drive traffic to our website.
- Web banner on ReachMD’s e-newsletter distributed to 130,000 health professionals once a week for the next eight weeks
- Series landing page (www.ReachMD.com/proto)—posted for one year
- Four program landing pages—posted for one year
- E-mail blast to the top three medical specialty areas
- Sixty-second run-of-channel radio ad on ReachMD (10 airings per week for eight weeks)
- Ten-second attributions at top and bottom of every show
- A full-page print ad in the Spring issue of Proto
- On-air series announcement by ReachMD—run of channel, minimum 10 airings per week for eight weeks
- Facebook/Twitter announcement of series launch by ReachMD
- ReachMD press release
- Podcasts
In addition to our drive-to-web call to action, we are promoting a free subscription to the magazine; so we hope not only to increase traffic to our site but also to capture more readers for our magazine.
To Listen on XM
The first show (on evidence-based medicine) will air at these times this week:
Monday, 5/17: 8 a.m./p.m., 3:20 p.m./a.m.
Tuesday, 5/18: 6 a.m./p.m., 1:20 p.m./a.m.
Wednesday, 5/19: 11:20 a.m./p.m., 4 p.m./a.m.
Thursday, 5/20: 9:20 a.m./p.m., 2 p.m./a.m.
Friday, 5/21: 7:20 a.m./p.m., 12 p.m./a.m.
The full schedule will be posted on www.ReachMD.com/Proto starting Monday, May 17.
To Listen on the Web
After 6 a.m. on Monday, you can go to www.ReachMD.com/Proto to download the program—or listen to the live ReachMD XM stream—for free. You will need to register, which requires just a few details. You’ll be sent ReachMD e-newsletters, which highlight all new ReachMD programs that week; you can opt not to receive them.
About ReachMD
ReachMD, headquartered in Northbrook, Ill., has an audience of more than 280,000 weekly XM listeners and is a leading provider of advanced health-care information and education for medical professionals. ReachMD’s multichannel communication and education broadcast network includes XM satellite radio channel 160, live streaming access, on-demand podcasts at www.reachmd.com, and ReachMD CME on the Apple iPhone at MedicalRadio.
DM News Says Four Reasons to Consider Custom Publishing
By Pamela Oldham, DM News, May 3, 2010
Custom publishing is rapidly becoming a preferred customer relationship tool for companies in industries as diverse as pet food, telecommunications, hotels, and banking. This $47.2 billion industry has grown significantly in the past few years. Much of the growth in custom publishing has come from its expanding definition. Most people are familiar with custom magazines. Today’s definition of custom publishing includes magazines, as well as content-rich platforms in both print and digital formats, that help companies engage with prospects and customers to change or reinforce behavior. Read more »
What Makes a Good Content Experience on the iPhone
By Mark Gallops, Time Inc. Consumer Research & Insights Group, April 21, 2010
Time Inc. has conducted a series of interviews with owners of iPhones and other mobile devices to understand how consumers use them and the best way to design and deliver content through these devices.
From the interview subjects we found that the iPhone has become an invaluable part of their lives, and most have become very dependent on it. The owners report that they like having immediate access to news and the broad array of content available through apps. Many report that they prefer to read content through apps rather than by visiting websites because the apps are designed to present information more efficiently on an iPhone screen. In choosing apps, consumers say that they look first for brands they know and trust, and evaluate new ones by reading comments and ratings from other users in the App Store.
Here are a few essentials in the design and presentation of content for the iPhone to make the experience as valuable and engaging for the user as possible:
- Content needs to be quick and easy to navigate so that users can readily find things of interest and choose what they want to read.
- The text, photos, and graphics need to be designed in a way that they’re displayed effectively on the device’s limited-size screen.
- Navigation needs to be simple and intuitive and to build on the skills and knowledge that users have developed in using the iPhone and similar devices.
- The list of stories offered should be well organized, clearly labeled, and easy to scan.
- Users want to be in constant control, to know where they are at all times, and to be able to return to the home or content summary screen with one touch.
- All elements that move or scroll need to be large enough to control easily with a fingertip.
- Users expect information to be easily readable in the scale and size in which it is initially presented; interview subjects told us that they don’t want to adjust the content size before they begin reading.
- Photos and graphics are key assets; these need to be designed so that they complement the text and are easy to open and control.
- All Nav topic categories and functions should be clearly labeled, allowing the user to fully understand the content or action.
- Stories should be initially presented in a portrait/list format, which the viewer can easily switch to a landscape/photo/video format.
- Switching between portrait and landscape format needs to happen seamlessly.
For more ideas on how to reach and engage your audience through the iPhone and other new-media devices, consult the communications specialists of the TICS creative team.
Custom Media 2010: The Keys to Establishing Multichannel Custom Media Platforms
Advertising Age, March 8, 2010
For years, advertising and marketing practitioners have talked about the importance of integration in communicating marketing messages, but they could only bring themselves to take baby steps. Now, spurred in part by tight marketing dollars during these difficult economic times, the custom media industry is at the forefront, pulling everything together. Read more »
Future Trends Q&A with Chris Schraft
February 16, 2010
Q: In the realm of custom publishing, is there a new emphasis on branding and integration?
A: Marketers today are increasingly interested in integrating into their marketing mix custom publications that augment brand guidelines and brand objectives. However, more than ever, these custom platforms are accountable for more than building brand equity or establishing customer relationships. They must also drive key metrics and ROI to deliver total business value.
Q: What are some of the newest and most popular formats that custom publishers are exploring? Why are they popular?
A: Digital communications—e-magazines and e-newsletters—combine traditional magazine (print) features of relevance and engagement with the newest web 2.0 applications, intuitive customer interface, and direct marketing advantages on a digital platform that is cost efficient and offers marketers the benefits of frequency, update-ability, and interactivity.
Q: What’s new in custom publishing/hot trends?
A: The New Custom Publishing is an approach within a larger CRM context that merges several of the hottest trends in marketing—multiplatform content, customer engagement, measurable ROI, and a focus not just on program performance but on total business value delivered.
Q: How are custom publishers changing to meet today’s needs?
A: Today’s custom publishing solutions require top-tier creative talent; complex, data-driven production and technology capabilities; direct marketing expertise; and a full suite of digital assets. It’s imperative that today’s custom publishers maintain an infrastructure that can be readily leveraged to create best-in-class solutions. Marketers today need to understand the total economic impact of these solutions in order to invest. Without top talent, a suite of differentiated capabilities, and a proprietary approach that combines the relational values of media with the performance orientation of direct marketing, custom publishers are not equipped to deliver optimal business value.
Q: What are the hot buttons for marketers today?
A: Consumers today are more in control than ever of how, where, and when they consume media and advertiser messages. As a result, marketers must deal with fragmentation, de-massification, intense marketing clutter across all platforms, and changing consumer habits. Content platforms that are consumer-centric and relevant offer the marketer a controlled, clutter-free environment to engage their best customers, build brand equity, and influence customer behavior. Digital delivery, backed up by data-driven production, also makes the long-held vision of one-to-one marketing more achievable and feasible than ever. With the sheer volume of digital programs reaching consumers all day, every day, quality content remains a key driver across all media and channels.
Christopher William Schraft
President
Time Inc. Content Solutions & Liquid Dialog
As President of Time Inc. Content Solutions, a diversified marketing services practice with a publishing heritage and a content DNA, Chris W. Schraft is responsible for leading more than 100 cross-functional marketing and communications professionals in the ongoing management of an expansive portfolio of Fortune 500 clients. Since 2005, he and his team have assembled a robust and differentiated suite of marketing services capabilities that draw upon Time Inc.’s robust media infrastructure, time-tested approach to content development and journalism, and direct marketing expertise, as well as its proven success in developing leading branded-content sites and new-media platforms (CNNMoney.com, People.com, RealSimple.com and SI.com) to provide best-in-class marketing solutions and engaging digital platforms that are optimized for search, social interaction and usability.
In his previous role, as Senior Vice President of sales and marketing at Time Warner Global Media Inc., Mr. Schraft collaborated with top executives from all divisions (AOL, Time Inc., Turner Broadcasting and Warner Bros.) to develop and sell multiplatform marketing solutions that leveraged Time Warner’s vast array of media brands and content assets. Prior to that, as Vice President of Time Warner’s Turner Broadcasting unit, he led the sale of integrated, cross-platform cable solutions.
Mr. Schraft joined Time Warner Inc. in 2000 from Meredith Corp., where he spent 11 years, most recently as Senior Managing Director of Meredith Integrated Marketing. In that role, he was a pioneer in helping such major partners as Kraft Foods, Home Depot and Kodak capitalize on an array of marketing services in the design and execution of highly complex relationship marketing platforms. Previously Mr. Schraft held a number of senior sales management positions in the corporate sales and marketing group (Meredith 360°), and before that, the publishing group, where he oversaw advertising sales, marketing and brand development for titles in the Better Homes and Gardens franchise.
Mr. Schraft holds an M.B.A. from NYU’s Stern School of Business and a B.S. in marketing from Plymouth State University. He is a graduate of numerous management programs, including Taking Marketing Digital at the Harvard Business School; Strategic Brand Management and Integrated Marketing at Northwestern’s Kellogg School of Business; Accounting and Finance Principles at the Wharton School of Business; the Leadership and Development Program at the Center for Creative Leadership; and the Professional Publishing Course at Stanford University.