AT&T
AT&T Magazine

Among the communications vehicles we help AT&T produce is AT&T Magazine, a vibrant lifestyle publication designed to help readers make the most of their AT&T wireless service. The magazine is distributed to customers six months prior to the end of their contract and features breaking product news, how-to articles, and inspirational stories that demonstrate the depth and breadth of AT&T’s offerings.

AT&T
Welcome Kit

A second form of outreach is a welcome kit magazine. As the core of an early-engagement program, this publication thanks new subscribers for choosing AT&T as their cell-phone service provider and promotes new products and services, drawing attention to benefits that enhance the wireless experience of every customer.

Ford Motor Company
My Ford Magazine

My Ford features brand-specific content woven into an entertaining lifestyle magazine designed to showcase the company, its products, and its values. Serving as the centerpiece of Ford’s targeted direct-marketing efforts, it allows Ford to deliver a carefully crafted message and, with its Buyer’s Guide, drive consumer behavior. Well-established metrics prove this magazine’s consistent success in enhancing the Ford ownership experience and increasing long-term buyer loyalty.

Gillette
Gillette Facial Styler
Gillette Grooming Glossary
Facebook Facial Styler

TICS developed two Flash applications for Gillette.com and, to capitalize on viral marketing and social sharing, designed a companion one for Facebook. The fun and entertaining Facial Styler invites the user to upload a photo and “try on a new look.” The Grooming Glossary—which illuminates, for example, the difference between a goatee and a circle beard—maximizes online search rankings for shaving and grooming terms. Both the look and content of these applications stay true to the company’s branding.

Gillette
The Best a Man Can Get

The Best a Man Can Get magazine, developed by TICS, was packaged with a complimentary razor delivered to men on their 18th birthday. Building on Gillette’s brand assurance that it offers “the best a man can get,” the magazine’s lively and engaging content—with tips on style, dating, grooming, career, and more—empowered young men to put their best face forward.

Harrah’s Entertainment
Total Rewards

Total Rewards, the voice of the Harrah’s Total Rewards customer-retention program, covers gaming, dining, and nightlife at the company’s more than 40 casinos and hotels. Regional listings and highly targeted cover wraps provide personalized editorial and enticing offers based on the reader’s preferred casino and level of play.

Massachusetts General Hospital
Proto: Dispatches From the Frontiers of Medicine

To share cutting-edge medical and scientific advances, TICS and MGH developed the quarterly magazine Proto: Dispatches From the Frontiers of Medicine. The publication brings smart and accessible thinking to doctors in all specialties, as well as to health-care executives and policymakers. Its content moves beyond publicity to serve as MGH’s “unmarketing” vehicle, strengthening the hospital’s position as a leading purveyor of medical insights and advances.

Massachusetts General Hospital
protomag.com

Working in tandem with the print publication is its online extension, Protomag.com. Replete with interactive features, online exclusives and a web-optimized archive, Protomag.com delivers MGH’s award-winning content to an even wider audience.

Merrill Lynch
Merrill Lynch Advisor

Merrill Lynch Advisor provides affluent clients with the tools they need to attain their financial goals. Each issue of this top-quality quarterly magazine features stories that explain how clients have been well served by their financial advisors’ expert guidance to formidable financial challenges. The publication also serves as a platform for Merrill Lynch research analysts, investment strategists, and other professionals to share intellectual capital.

Merrill Lynch
mladvisor.ml.com
Top S&P Rallies Chart
AIQ Survey Graphic

Complementing Merrill Lynch’s powerful branding message is the magazine’s online counterpart. The dynamic web design features engaging video and interactive charts together with current and archived content from the print edition.

National Park Foundation
Parks Magazine

Parks, a lush, 48-page publication, targets a variety of National Park Foundation stakeholders, including donors, current and former members of the NPF board of directors, and government and corporate leaders. The goal is to deliver a magazine that features engaging stories about America’s national parks while suggesting numerous ways for people to become personally involved in supporting philanthropy.

National Park Foundation
Go Parks

Drawing on compelling, evocative content that highlights the National Park Foundation’s remarkable properties and locations, an e-newsletter program helps turn NPF supporters into ongoing donors.

New York Stock Exchange
NYSE Magazine

The aim of nyse magazine is to showcase not only the world’s best companies—those listed on the New York Stock Exchange—but also their dynamic leaders. Offering access to the pacesetters who shape global business, the publication creates a natural way for these individuals to share insights, thereby revitalizing the NYSE Euronext community.

New York Stock Exchange
nysemagazine.com

The online extension of nyse magazine, nysemagazine.com engages the global business community through insights and analysis by top executives at NYSE Euronext-listed companies, as well as through video and interactive content.

UCB and the Epilepsy Advocate Group
Epilepsy Advocate

By conveying vital information and moving testimony, Epilepsy Advocate magazine strives to help both epilepsy patients and their caregivers live more fully. Engaging and accessible, its pages weave together stories of hope and inspiration with medical insight and resources.

Unilever
makinglifebetter.com

The multichannel, community-building site Makinglifebetter.com helps make moms’ lives better so that, as its tagline suggests, they can feel good, look good, and get more out of life. It engages its audience with recipes, advice, tips, and tools. Monthly e-newsletters and microsites for quarterly coupon promotions help drive traffic.