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Learn the key content marketing concepts that are helping companies engage and build relationships with customers:
The 5 core principles in a strategic content framework
How to use content to drive customer engagement
The right times to engage customers
The components of a strategic content platform, print and digital
How leading companies are building customer equity using strategic content
Building Customer Equity in a Multichannel World
The Strategic Engagement Process: Enhancing the lifetime value of customers through CRM and CLM
By Chris Schraft, President, Time Inc. Content Solutions and Liquid Dialog and Anca Christina Micu, Ph.D., Welch College of Business, Sacred Heart University
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